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How to Find the Cheapest Supermarket: Tips for Budget-Friendly Shopping

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Woman comparing prices on a smartphone in a supermarket aisle

With the rising cost of living, finding ways to cut back on grocery expenses has become a priority for many households. Choosing the cheapest supermarket for your weekly shop can make a big difference to your budget. But how can you identify the best deals and consistently save money on your groceries?

In this blog, we’ll explore practical tips and strategies to help you find the cheapest supermarket for your needs and make your shopping trips more cost-effective.


1. Compare Prices Online

Many supermarkets have online platforms where you can browse prices for their products. Use these tools to compare the cost of items at different stores:

  • Use Price Comparison Apps: Apps like Trolley.co.uk or MySupermarket compare prices for your shopping list across major UK supermarkets.
  • Visit Supermarket Websites: Check online grocery stores like Tesco, Asda, Lidl, Aldi, Sainsbury’s, and Morrisons to find the best deals.

2. Check for Weekly Offers

Supermarkets often have weekly promotions on popular items.

  • Browse Weekly Flyers: Check the supermarket’s website or pick up their promotional flyer in-store.
  • Look for BOGOF (Buy One Get One Free): These deals can be a great way to save, especially on non-perishable goods.
  • Follow Social Media Accounts: Many supermarkets share their latest deals and discounts on platforms like Twitter and Instagram.

3. Consider Discount Supermarkets

Some supermarkets consistently offer lower prices compared to others.

  • Aldi and Lidl: Known for their no-frills shopping experience and affordable products, these stores are favourites for budget-conscious shoppers.
  • Local Markets: Sometimes local markets or smaller chains can have better deals, especially on fresh produce.

4. Use Supermarket Loyalty Cards

Loyalty cards reward frequent shoppers with discounts, points, or cashback:

  • Tesco Clubcard: Access exclusive discounts and accumulate points for money off future shops.
  • Sainsbury’s Nectar Card: Earn points on purchases and use them for discounts.
  • Morrisons More Card: Get points on your spending and redeem them for vouchers.

5. Shop Around

Don’t limit yourself to one store for all your shopping.

  • Split Your Shopping List: Buy non-perishables in bulk at cheaper stores like Aldi, while picking up branded items on sale at larger supermarkets like Asda or Tesco.
  • Visit Pound Shops or Discount Stores: Stores like Poundland or Home Bargains often stock food items at lower prices.

6. Use Cashback Apps

Cashback apps give you money back on your purchases.

  • Top Cashback and Quidco: Offer cashback on online grocery shopping.
  • Shopmium: Provides discounts and cashback offers for specific products across supermarkets.

7. Buy Store Brands

Supermarkets often have their own-brand products, which are usually cheaper than branded alternatives but still high quality.

  • Basic Ranges: Look for value or essential lines for significant savings.
  • Premium Own-Brands: Some stores have premium own-brand products that rival big-name brands but cost less.

8. Look for Clearance Sections

Supermarkets often have reduced-to-clear sections for items nearing their sell-by date:

  • Check these sections early in the morning or late in the evening for the best deals.
  • Stock up on discounted items you can freeze or use quickly.

9. Track Prices Over Time

If you frequently buy the same items, keep track of their prices over time.

  • Use a notebook or app to monitor price changes.
  • Buy in bulk when prices drop significantly.

10. Shop Seasonally

Buying produce that’s in season is usually cheaper and fresher.

  • Seasonal Produce: Check what fruits and vegetables are in season and plan meals around them.
  • Frozen Alternatives: For out-of-season produce, frozen versions are often more affordable and just as nutritious.

11. Avoid Convenience Stores

Convenience stores often mark up prices compared to supermarkets. Plan your shopping trips to avoid paying extra for convenience.


12. Time Your Shopping Trips

Some supermarkets mark down items at specific times of the day.

  • Visit in the evening for discounts on fresh produce, bread, and meat.
  • Shop midweek for quieter stores and better-stocked shelves.

13. Sign Up for Newsletters

Supermarkets often send exclusive deals and discount codes to their newsletter subscribers. Sign up to stay informed about special offers.


14. Plan Your Meals and Make a List

Planning meals in advance helps you avoid impulse buys and stick to your budget.

  • Use a shopping list to buy only what you need.
  • Avoid shopping when you’re hungry, as this can lead to unnecessary purchases.

Final Thoughts

Finding the cheapest supermarket doesn’t have to be a chore. By comparing prices, taking advantage of discounts, and shopping smart, you can make your grocery budget stretch further. Incorporate these tips into your routine to save money without compromising on quality.

At Debt Despair, we’re dedicated to helping you manage your finances effectively. Visit our blog for more tips on saving money and achieving financial stability.


Start saving on groceries today—your wallet will thank you!

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